What is Responsive Web Design?
More Advantages with Responsive Web Design
Recommended by Google
We all know that Google is the biggest search engine company in the world. In fact, the big G claimed 67 percent internet search market share in 2013 always which made them the most popular search engine. So, if Google says it prefers responsive web design on mobile sites then you better take this advice. It has been confirmed by Peter Farr Google in June 2012.
But why should Google prefer Responsive Design? To begin with, it is more efficient for Google bot to crawl the site and index it. The reason for this is that with the responsive design, all sites have the same URL and HTML on all devices. If a company has both a mobile and a desktop site, it will be a different URL and HTML from each other and this forces Google to crawl and index multiple versions of the same site.
Resposive design will see to it that users have easier sharing experience both on the mobile and desktop view. Google is a fan of that, too. Why? Because if someone shares a mobile site on a social media and one of his friends view it on desktop, this viewer would see something less than optimal, because it designed for mobile. This makes the user unhappy.
And Google recognizes that unhappy people will go elsewhere, and this will definitely increase your bounce rate which in turn damages your SEO.
Social media has also gone mobile
We advise that you're involved in inbound marketing. But even if you are not, then you realize how important blogs and social networks are in this 21st century, in fact, if you are not involved in any kind of social media strategy in your marketing campaign, you're losing a large number of potential customers.
This is an important reality, because what is the point of content sharing in social media if it is not compatible with mobile devices? When a site does not work on a mobile device, users get frustrated and leave. This will result to High Bounce Rate = low conversion rate. And that brings everyone in a bad mood.
Better user experience
We have previously said this, responsive design gives users better experience. For example, users don't have to worry about zooming and decreasing text or images on the screen. Instead, the content is automatically adjusted on the device screen. This makes it easier and more convenient to read.
Easy to handle
Back to SEO. If you have to create separate desktop and mobile websites that means you will have to create separate SEO campaigns for each of them. Would it not be easier to manage just one SEO campaign and one website? This would not only make your customers happy, but also your team, including all content developers and marketers.
Stay ahead of the competition
In the world of business, you need to stay ahead of competitors. So, if more and more users are using their mobile devices to browse and shop online, you need to respond to these public through a mobile-friendly website. In fact, 85 percent of adults believe that a mobile website should be as good if not better than a desktop site.
Responsive web design is highly cost effective. It's cheap to create and maintain compared to traditional website design were you had to separately create desktop and mobile sites and separately maintain them. So, contact us today for your responsive web design and feel the difference.